Go-to-Market Help and Coaching · Strategy & Growth · Operations & Execution · Vibes
Fifteen years building brands, growing fiercely loyal communities, and navigating everything from product launches to a public company listing. Now bringing that mix of startup hustle and public-company execution to businesses that need it most.
Let's Work Together →Whether you need someone to lead from the front or guide from behind the scenes, I bring the experience to make help.
Having a hard time articulating your value? Story not sticking? We'll collaborate on everything from PR and media relations to brand voice, thought leadership, and content strategy. Building clarity, consistency, and real impact.
Bridging big-picture strategy and day-to-day execution. Campaigns, product launches, social media, community building. Learn from hard-won experience and skip the expensive lessons along the way.
Hitting breakpoints while scaling? I can step in and help you through that transition, growth sprint, or gap. All the knowledge of a seasoned go-to-market exec, without the headache of a full-time search.
I am a people-first leader, experienced operator, go-to-market generalist, and a dang hoot to work with.
Started in customer success and social media management at a bootstrapped, consumer-focused tech company — learning the business from the ground up, one customer conversation at a time.
Pivoted toward a B2B IaaS organization, taking on executive marketing duties as the company built momentum in the run-up to an IPO.
Built brands from scratch, grew loyal communities, ran marketing campaigns, managed product lines, and navigated everything from price increases to crisis comms — all while sitting on the executive team of a company scaling from bootstrapped to publicly traded. Ran PR, media relations, growth campaigns, and AI rollouts along the way.
Took on PR, community, and all things comms — coined the combo and ran it as "Comms-unity."
I leverage being a Limited Partner and Angel Investor to help startup and small business leaders navigate through troughs of sorrow and come out the other end with energy and focus.
I work best with small and mid-market orgs navigating real marketing and communications challenges.
Navigating a comms or marketing leadership gap:
you've outgrown your current approach but aren't ready to hire a full-time exec.
In need of better marketing but don't know where to start:
you know you need it, you just don't know what "it" looks like yet or where to start.
Great products but struggling with go-to-market:
you've built something worth talking about, but the world doesn't know it yet.
Launching, fundraising, or preparing for a scaling moment:
you're entering a period where high-stakes communications experience really matters.
Tell me a bit about your business and what you're working on. Every email comes straight to me.
I read every email myself and will follow up within a few business days if there's a good fit. No form-letter responses — just a real conversation.
No form, no autoresponder, no CRM sequence. Your message lands in my inbox and I answer it myself.
yev@yevyev.comPrefer LinkedIn? Message me there instead.
Helpful things to includeDon't overthink it. A two-line email is a perfectly good place to start.